The 7 key steps to launch an application

The 7 key steps to launch an application

Launch an application requires a business plan. Here's how to build.

Marketing agency California Bixa Media published a graphic Recalling the steps from the idea of an application as a real presence on an app store.

keys and steps to lunch an applications

"When the Apple App Store was launched in July 2008, there were 800 applications. Today, there are more than 1 million applications in the Google Play Store, and 1.2 million in the App Store"reminds the Agency in the introduction. And the market has since strongly professionalized. To succeed, the agency records 7 inevitable points in your application project, which is similar to a business plan:

First step: develop his idea

Make sure that your idea is unique and has not already been taken elsewhere.
She must answer or a solution to a problem, or, as appropriate, entertain;
To approve your idea and your project by a specialist.

Second step: develop a monetization plan

Developers earn on average $ 4,000 income by application on the App Store against 1 125 dollars on the Google Store;
Choose a form of monetization among the different existing solutions: invoice each download, free download, then payments in the application...

Third step: developing a marketing plan

Promote the buzz social network to publicize your app.
Develop a Web site showcase to highlight it;
Create a blog around your application to create the news around it.

Step 4: build his team

Think of a developer, a designer, a marketer...
Register to have a "Developer" account at Apple (99 dollars a year) or Google ($ 25 registration)

Fifth step: sketch what will look like your application

What will the Visual on the screen look like?
What type of ownership?
What sizes and shapes will have different elements (buttons, icons...)?

Step 6: test the application

Objective: avoid to be refused on the app store.

Seventh step: start - your application

Watch the number of downloads, reviews...
Already start working on the following versions and updates.